Nicolas: Hello. I'm Nicolas Weissleib, co-founder of PayGreen and CEO of the company.
Etienne: I am Etienne Beaugrand, the other co-founder, and the president of PayGreen. PayGreen in a few words: it will soon be the first positive impact payment institution in Europe that offers two SAS products. The first product is the online rounding, which allows brands to partner with associations and consumers to add a few cents to finance these associations when they pay. The second product SAS is Climat Kit: a product that allows professionals to analyze, reduce and contribute to low-carbon projects to neutralize the carbon of their online activity.
FinTech & Sustainable Development
Nicolas: On one hand, FinTech works on financial technology, and on the other hand, there are brands’ CSR policies. The challenge today is to bring together, thanks to technology - we were talking about a SAS solution - the CSR policies of brands and consumption through payment flows. Today, many FinTechs integrate into their activities the impact on society, the human impact, and the impact on the environment. These are becoming purchasing criteria for consumers. The challenge today is to provide all the tools to both distributors and brands to enable them to highlight their commitments in real-time, in the purchasing process with each consumer, and to enable consumers to make an informed purchase that will have a real transparent impact on society and the environment.
Growth & Ecological Transition
Etienne: As we have seen, we have been working in this market for several years. We have realized that impact products have become real must-haves on the market. And naturally, in fact, all FinTech products serve the market's expectations. So, when we see a market that is evolving towards eco-responsibility, towards CSR policies, naturally the companies linked to finance and financial technologies are going to serve these expectations. We are seeing a growth in these FinTechs that are positioned on eco-responsibility products because the market is waiting for solutions that are linked to eco-responsibility.
Challenges & Perspectives
Nicolas: Today, we are all quite aware that we have an impact on society and the environment when we buy something. But we still have a hard time projecting ourselves through this impact. I think that the challenge is also to find power and meaning in our consumption. It is also our challenge today, to have transparency in the purchase process, to give the carbon footprint for example until the receipt, and finally, we, as consumers, manage to position ourselves in relation to our purchase, to know if it is good or not in relation to what exists. We often talk about the economy, for example about the psychological price, that is to say, that we say to ourselves when we sell a product, if it is expensive, it will be top of the range. If it's cheap, it will be low quality. In the middle, we have the standard, the psychological price. Today, we are unable to position ourselves in relation to a carbon footprint on a sales receipt for our consumption. Is it a lot? Is it not a lot? I believe that the whole challenge of FinTech is there. It is to accompany the market, both brands and consumers, through very clear, transparent tools, a SAS solution, for example, to give power back, to give meaning back to consumers, to accompany brands that want to commit themselves and at the same time give all the tools to consumers to allow them to have a positive impact purchase.
